Service detail
Campaign setup
Campaign setup matters when PPC is being launched for the first time or when an account needs to be rebuilt properly. A good foundation influences performance, tracking and future management.
✓Selection of suitable channels based on goal, budget and type of offer.
✓Design of campaign and ad group structure.
✓Preparation of ad copy, audiences and targeting.
✓Setup of tracking for forms, enquiries and other key actions.
✓Review of how ads connect to the landing page or website.
✓Benefit: better budget control from the very start.
✓Benefit: lower risk of expensive fixes, rewrites and lost data later.
✓Benefit: a ready foundation for future optimisation and scaling.