Service detail
PPC audit
An audit is suitable when performance does not match the budget or when it is unclear where the issue starts. The goal is to reveal weak points and define what should be fixed first.
✓Review of campaign and ad group structure.
✓Review of keywords, targeting, audiences and ad relevance.
✓Review of enquiry tracking, forms and website connection.
✓Review of budgets and where spend is being lost unnecessarily.
✓Review of alignment between ad, landing page and offer.
✓Benefit: quickly shows what should be fixed before increasing budget.
✓Benefit: helps separate a technical issue from an offer or website issue.
✓Benefit: provides concrete priorities instead of broad recommendations.